Dynamic Typography

Through The Wire rendered in Twin Cities typeface

The New York Times reports on the winner of a type design contest held by the University of Minnesota Design Institute. The font, called “Twin,” takes the old Adobe “Multiple Master” idea to a new level with three axes of variability: formal/informal; hard/soft, and plain/weird.
The image above is derived from me playing with the type browser and trying to assess my own personal “position” on each of those axes. I’ll admit that I didn’t care much for the type on my first few drafts, so I adjusted further until I thought I had one which looked pretty nice.

In addition to manual manipulation, the site provides “weather reports” — pages where the type characteristics are determined by the current temperature or wind.
Cool.

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