‘The Obama campaign could get marching orders to the Texans registered with MyBO with minimal effort. The MyBO databases could slice and dice lists of volunteers by geographic micro region and pair people with appropriate tasks, including prepping nearby voters on caucus procedure. “You could go online and download the names, addresses, and phone numbers of 100 people in your neighborhood to get out and vote–or the 40 people on your block who were undecided,” Trippi says. “‘Here is the leaflet: print it out and get it to them.’ It was you, at your computer, in your house, printing and downloading. They did it all very well.”‘
